The Lithuanian office for the EU program 'Creative Europe', known as Kūrybiškos Europos Biuras, fosters cultural and linguistic diversity, promotes artistic collaboration among European professionals and supports the development and distribution of European content and media literacy. Despite offering countless cultural opportunities, its visual identity lacked the cultural resonance to reflect its wide-ranging work.
The identity retains the EU flag concept but transforms it into squares that represent blank pages or empty spaces, symbolizing potential and new possibilities. The brand also incorporates additional elements, such as icons resembling 'blank pages', derived from the logotype's character. These icons depict the process of folding and communicate the concept of cultural growth on a daily basis.