Days is a creative production company for brands and organizations, creating moving, still, real, generated, documentary and fictional imagery. It's part of G2K Brand Design Agency.
Days' work captures fleeting moments with a calm, introspective quality that feels both nostalgic and refined. This became the basis for the visual identity, which features a flowing logotype that breaks away from rigid geometric lines, as if it were a signature mark. The supporting typeface is a serif, adding a narrative driven, editorial sensibility. Careful use of white space and copy that flows through the layout let the imagery lead, creating a slightly poetic tone. The color palette of blue, orange-red, and green references RGB screen based colors and adds energy, moving beyond the black-and-white aesthetic common in the industry.