I'm a designer focused on visual identity and concept driven work, guided by curiosity to find something unexpected. I'm drawn to visual language that's expressive and pushes toward the unfamiliar, whether that shapes the entire concept or shows up in the details.
My experience includes both studio and freelance work on cultural and commercial projects, where I developed strategy led identities from concept to execution. I thrive in settings where there's space to explore and discover solutions rather than execute predetermined ones. My work has been recognized by European Design Awards, Art Directors Club of Europe and featured in AIGA Eye on Design magazine, Graphics on the Move: Dynamic Branding, Type01 and BrandNew. Based in Amsterdam, the Netherlands.
Ixly
Created at G2K
Ixly helps build teams by understanding who people really are and what drives them. Through science backed assessments and human centered technology, they provide insights that advance people, teams and organizations.
The concept centers around constant advancement: the projected potential that each person possesses, visualized through a dotted line. This creates a visual language that is both distinctive and flexible, easily applied across touchpoints while remaining ownable. To help the brand stand out in a predominantly tech heavy field, a warm color palette was paired with people led photography that feels approachable and real.