Ohm is a modern office building in Groningen designed for how people work now. Focused on sustainability, quality materials and thoughtful facilities, it connects work, wellness and the surrounding environment seamlessly.
The visual identity is based on vibrancy, a quality that describes something full of energy and life. Named to reference the site's history as a power plant, the building's facade features rhythmic, pulsing windows that tie to the electrical unit ohm. The logo mirrors this rhythm, turning the facade's pattern into a distinctive mark. Vibrant neon accents pair with deeper tones reflecting the building's materials, while intentional white space and dynamic photography placement communicate a high-end, energetic character.