I'm a designer focused on visual identity and concept driven work, guided by curiosity to find something unexpected. I'm drawn to visual language that's expressive and pushes toward the unfamiliar, whether that shapes the entire concept or shows up in the details.
My experience includes both studio and freelance work on cultural and commercial projects, where I developed strategy led identities from concept to execution. I thrive in settings where there's space to explore and discover solutions rather than execute predetermined ones. My work has been recognized by European Design Awards, Art Directors Club of Europe and featured in AIGA Eye on Design magazine, Graphics on the Move: Dynamic Branding, Type01 and BrandNew. Based in Amsterdam, the Netherlands.
Wisl
Created at Andstudio
Photography: Martyna Jovaišaitė-Paukštė
Wisl is a sports app dedicated to matching like minded, same level players. Its visual language is based on the idea of a huddle – an action of a team gathering together to strategize, motivate, or in the case of success, celebrate. 
Visually, the concept translates into a bouncy and dynamic logotype, lively characters which combine overlapping shapes into a huddling unity and ownable, active color palette. The key aspect of the design was to achieve the right balance between distinguishable, ownable, yet accessible visual language, ensuring an effortless user experience.