Wisl is a sports app dedicated to matching like minded, same level players. Its visual language is based on the idea of a huddle – an action of a team gathering together to strategize, motivate, or in the case of success, celebrate.
Visually, the concept translates into a bouncy and dynamic logotype, lively characters which combine overlapping shapes into a huddling unity and ownable, active color palette. The key aspect of the design was to achieve the right balance between distinguishable, ownable, yet accessible visual language, ensuring an effortless user experience.